by hamilton | Blog, Marketing Ideas, Social Marketing |
Just read a good post by Naomi Dunford on Copyblogger.com not so delicately titled “7 ways you’re screwing up relationship marketing.” Good blog, by the way. I follow it, you should too. Naomi’s point is well taken. We can make a mistake in...
by hamilton | Advertising, Blog, Effective Marketing, Marketing Ideas, Search Engine Marketing |
A while ago I wrote about the power of context in marketing. I used Google Adwords (sponsored search, or pay-per-click) as a great example. Adwords ads give you 95 characters, including spaces, to tell your story. No pictures, no song-and-dance. Yet, those little...
by hamilton | Blog, Marketing Ideas, Marketing Trends, Recession-Proof Marketing |
This is a riff on a question that opened an article a client of mine, VIP Wealth Management in Palm Desert, CA, gave me as background to revising his website content. “What do you do when the rules don’t work anymore?” As a marketing consultant I...
by hamilton | Blog, Marketing Ideas |
Is marketing a sprint or a marathon? Art or science? Advertising or sales? Good or bad? Answers: marathon; both; both; both. Actually, on one hand I define marketing as the process of transferring meaning to a target audience for the purpose of causing the action...
by hamilton | Advertising, Effective Marketing, Marketing Ideas |
Good post by Paul Dunay talks about the one word that defines the future of advertising: contextual. This marketing consultant would leave it at “context,” but who’s counting? The point is the same. Advertising has evolved from scream/push to...
by hamilton | Effective Marketing, Marketing Ideas |
I walked into Home Depot the other day and noticed they added a greeter at the door, like WalMart. Except the Home Depot greeter added value to my shopping experience. He said, “What can I help you find?” Small improvement? Yes. But it made a huge...
