by hamilton | Effective Marketing, Marketing Ideas |
Sometimes the most profound “new” marketing strategies strike you at first as not new at all. “Hey, I knew that already” doesn’t disqualify something from dramatically changing your business. Enter setting expectations. Or more...
by hamilton | Advertising, Blog, Marketing Ideas |
I’ve always wanted my own marketing consultant. . .probably because I AM a marketing consultant. Well, I found one in the middle of South Dakota last week and he reminded me NOT to take your relationship with current customers for granted. We found ourselves in...
by hamilton | Blog, Marketing Ideas |
As a marketing consultant I spend about half my time generating new ideas and half implementing. New ideas can be tricky. Brainstorming works great, especially when you have the right poeple in the room. But that can take time to schedule, especially if...
by hamilton | Blog, Marketing Ideas, Recession-Proof Marketing |
Remember the story about the two guys in the forest who come face-to-face with a bear? They take off running and the one guy says “Hey this is crazy, we can’t outrun a bear!” The other guy says, “I don’t have to...
by hamilton | Blog, Marketing Ideas, Recession-Proof Marketing |
I have an interesting perspective as a marketing consultant who works with small businesses. My clients compete in a diverse group of industries, from software and law to construction and technology. Some are feeling the full force of the economy, others had their...
by hamilton | Blog, Marketing Ideas, Recession-Proof Marketing |
Patient: Doctor, it hurts when I do this. Doctor: So stop doing that. Small business owner: How do I attract new customers in today’s economy? Small business marketing consultant: Sell what people are buying. While the doctor’s advice falls a bit short,...
