by hamilton | Effective Marketing, Marketing Trends |
The main stage — the space we practice our craft on — is changing for marketers. Old: the brochure, trade show booth, 30-second TV spot, magazine ad or face-to-face sales call. New: the computer screen. So how do you become a rock star on the new...
by hamilton | Effective Marketing, Marketing Trends, Recession-Proof Marketing |
Right now, people want to know how what you sell can save them money. Your marketing message needs to demonstrate this head-on. Period. I don’t mean price. I mean saving money. I mean creating value that far exceeds the price of what you sell. Cisco...
by hamilton | Blog, Marketing Ideas, Marketing Trends, Social Media |
It’s rare when a small business I’m invited into is doing a good job with email marketing. The most typical reason why: “we don’t have enough email addresses to start an email marketing campaign.” You have your customers’ emails,...
by hamilton | Advertising, Blog, Effective Marketing, Marketing Trends |
IBM spent three solid months teaching us young, starry-eyed recruits feature, function, benefit selling waaaay back in 1976. It was leading edge then. But so were a lot of things you wouldn’t be caught dead doing now (Streaking anyone? The first Rocky movie? ...
by hamilton | Blog, Marketing Ideas, Marketing Trends, Recession-Proof Marketing |
This is a riff on a question that opened an article a client of mine, VIP Wealth Management in Palm Desert, CA, gave me as background to revising his website content. “What do you do when the rules don’t work anymore?” As a marketing consultant I...
by hamilton | Effective Marketing, Marketing Trends |
Marketing Consultants love “How the ______ will change the world” stories. So my mouth started to water when I spied “How the Kindle will change the world” by Jacob Weisberg in today’s Slate. He loves the new Kindle and wonders if it...
