by hamilton | Advertising, Blog, Effective Marketing, Marketing Trends |
IBM spent three solid months teaching us young, starry-eyed recruits feature, function, benefit selling waaaay back in 1976. It was leading edge then. But so were a lot of things you wouldn’t be caught dead doing now (Streaking anyone? The first Rocky movie? ...
by hamilton | Effective Marketing |
James Chartrand has a great post today on Copyblogger where he blames Canada for the new level of niceness and politeness that has overtaken the internet. It’s a fun read with a worthwhile message. Actually, the new level of civility–think the opposite...
by hamilton | Effective Marketing, Social Marketing |
Every time something big comes along and starts to change things, like social media, the internet, television, radio all the way back to that trouble-maker Gutenberg and his press, people announce the death of the thing that it replaces. Or more accurately, the...
by hamilton | Blog, Effective Marketing, Social Media, Social Media Marketing |
Remember your mother nagging you to spend more time around smarter people? “Why do you spend time around __________? He isn’t going anywhere!.” And “Why don’t you ever play with little ________, he/she is so smart?” As a...
by hamilton | Blog, Effective Marketing, Social Media |
If I wore a hat I’d take it off to Murphy-Goode winery for the innovative, no, actually, the obvious approach they’re taking to hire a director of social media. Basically: create a 60-video telling them why they should hire you to launch their social...
by hamilton | Effective Marketing |
I always enjoy Seth Godin’s blog posts. Today’s, Find your voice, struck a chord with me. Godin calls it voice; find your voice, that thing that makes you different, not simply “those things” that seem to be hot right now, and communicate...
