by hamilton | Blog, Effective Marketing, Ethics in Marketing |
March is always exciting for this marketing consultant. It reminds me how far enthusiasm, hard work and belief in yourself can take you, whether in life, sports or marketing. March hosts the college basketball championships. Even those of us far removed from sports...
by hamilton | Effective Marketing, Marketing Trends |
Marketing Consultants love “How the ______ will change the world” stories. So my mouth started to water when I spied “How the Kindle will change the world” by Jacob Weisberg in today’s Slate. He loves the new Kindle and wonders if it...
by hamilton | Blog, Effective Marketing, Recession-Proof Marketing |
You’ve heard the phrase “in your own backyard” attached to many things. The point generally being made: your don’t have to look very far for the answer. Ha! This happened to me yesterday literally IN MY OWN BACKYARD! The question: How to...
by hamilton | Effective Marketing, Marketing Ideas |
Sometimes the most profound “new” marketing strategies strike you at first as not new at all. “Hey, I knew that already” doesn’t disqualify something from dramatically changing your business. Enter setting expectations. Or more...
by hamilton | Blog, Recession-Proof Marketing |
When things get tough, really tough, for your customers, will what you sell be seen as a necessity or luxury? I have clients in a wide variety of situations; some having their best years ever, others solidly in crisis. When customers are in a crisis they tend to stop...
by hamilton | Advertising, Blog |
This time every year I get excited about the Super Bowl. The commercials, not the game. You might expect it, coming from a marketing consultant. Interesting facts: For the first time in a long time a beer company is not the largest SB advertiser. Pepsi takes...
