by hamilton | Blog, Recession-Proof Marketing |
If you position your product as a quality product it needs to be a quality product. And when it isn’t, you need to replace it, make it right or otherwise act like your product is a quality product. I own three pairs of Ecco shoes. They are comfortable walking...
by hamilton | Advertising, Blog, Marketing Ideas |
I’ve always wanted my own marketing consultant. . .probably because I AM a marketing consultant. Well, I found one in the middle of South Dakota last week and he reminded me NOT to take your relationship with current customers for granted. We found ourselves in...
by hamilton | Blog, Marketing Ideas |
As a marketing consultant I spend about half my time generating new ideas and half implementing. New ideas can be tricky. Brainstorming works great, especially when you have the right poeple in the room. But that can take time to schedule, especially if...
by hamilton | Blog, Marketing Ideas, Recession-Proof Marketing |
Remember the story about the two guys in the forest who come face-to-face with a bear? They take off running and the one guy says “Hey this is crazy, we can’t outrun a bear!” The other guy says, “I don’t have to...
by hamilton | Advertising, Blog |
I was cleaning out my 86-year-old Dad’s office. He broke his leg and needed more room. And did I find treasures! Magazines! Or more accurately, magazine ads! I dove into the ads from a Life Magazine from 1966 and, as you can imagine, had a good laugh. But I...
