by hamilton | Advertising, Blog, Search Engine Marketing |
I just jumped through all the hoops to earn my Qualified Google AdWords Professional status (thank you very much!). Doing so deepened my knowledge AND my appreciation for the differences between search marketing and traditional advertising. Search marketing beats...
by hamilton | Effective Marketing |
One of the posters that struck me from an amazing collection of World War II patriotic posters at Northwestern University. Asking everyone not fighting to do their part to win. From cutting back on what you do and consume, to saving everything you can. And growing...
by hamilton | Blog, Marketing Ideas, Recession-Proof Marketing |
Patient: Doctor, it hurts when I do this. Doctor: So stop doing that. Small business owner: How do I attract new customers in today’s economy? Small business marketing consultant: Sell what people are buying. While the doctor’s advice falls a bit short,...
by hamilton | Blog, Effective Marketing, Marketing Ideas, Recession-Proof Marketing, Search Engine Marketing |
Don’t know about you, but I don’t see a recession on the internet. I live in Scottsdale, Arizona. Nice place. Not the rust belt. Lots of people come here year-round to vacation, go to conventions, buy second homes, etc. (i.e., spend money). I drive...
by hamilton | Blog, Marketing Ideas, Recession-Proof Marketing |
We went shopping for an artificial Christmas tree on Sunday; between Black Friday and Cyber Monday. I will, however, spare you the spiritual angst I have over buying an artificial tree, that’s another post. Anyway, we went where you might expect to go on such...
by hamilton | Blog, Effective Marketing, Marketing Ideas, Recession-Proof Marketing |
How can I help you get through this mess? As a small business marketing consultant I’m called into companies more often when things are bad. These days, however, things are different. I first wrote about the slowdown in December of 2007, warning small business...
