by hamilton | Effective Marketing, Search Engine Marketing, Social Marketing, Uncategorized |
You’ve heard the old saying “you can’t put lipstick on a pig.” If sales are slipping, as you focus on changing your marketing — the amount of lipstick to use and the color — remember to include your product on your list of...
by hamilton | Advertising, Blog, Effective Marketing, Ethics in Marketing, Marketing Ideas, Social Marketing |
Smart people invite me into their companies all the time. They’ve done things I could never do–build a product, patent a process. And they’re blocked by some aspect of their marketing. In the process of pushing for a solution they often gravitate...
by hamilton | Effective Marketing, Social Marketing |
Every time something big comes along and starts to change things, like social media, the internet, television, radio all the way back to that trouble-maker Gutenberg and his press, people announce the death of the thing that it replaces. Or more accurately, the...
by hamilton | Blog, Marketing Ideas, Social Marketing |
Just read a good post by Naomi Dunford on Copyblogger.com not so delicately titled “7 ways you’re screwing up relationship marketing.” Good blog, by the way. I follow it, you should too. Naomi’s point is well taken. We can make a mistake in...
by hamilton | Effective Marketing, Social Marketing |
I asked this question on LinkedIn: If you were Director of Marketing for the NEW GM, what would you do? If you are part of LinkedIn check out the answers, there’s some good ones. Here’s what I’d do: 1. I would beg forgiveness from the American...
by hamilton | Blog, Social Marketing |
All of us have used CRM (Customer Relationship Management) software. Its goal: to increase sales by automating/managing relationships with customers and prospects. Social media is increasingly changing how we communicate with prospects, rendering CRM in this context...
