by hamilton | Effective Marketing, Marketing Trends, Recession-Proof Marketing |
Right now, people want to know how what you sell can save them money. Your marketing message needs to demonstrate this head-on. Period. I don’t mean price. I mean saving money. I mean creating value that far exceeds the price of what you sell. Cisco...
by hamilton | Blog, Effective Marketing, Recession-Proof Marketing |
Yes it’s true. I’m a marketing consultant and I hired a marketing consultant. It’s simple, really. You see, regrettably, I don’t know everything. When I take something as far as I can and I’m still not happy with the results, I look...
by hamilton | Blog, Marketing Ideas, Recession-Proof Marketing |
Remember the first sentence in the book Good to Great? “Good is the enemy of great.” The idea was you had to push past good to get to great; getting past the old “if it ain’t broke. . .don’t fix it. . .” In today’s economy...
by hamilton | Pathetic Marketing, Recession-Proof Marketing |
I’m rooting for GM. I hope and expect that they’ll be fine. There are lessons for us, however, in watching them respond to their situation. Lessons on what NOT to do. I’m a small business marketing consultant who’s called into every...
by hamilton | Blog, Marketing Ideas, Marketing Trends, Recession-Proof Marketing |
This is a riff on a question that opened an article a client of mine, VIP Wealth Management in Palm Desert, CA, gave me as background to revising his website content. “What do you do when the rules don’t work anymore?” As a marketing consultant I...
by hamilton | Blog, Effective Marketing, Recession-Proof Marketing |
You’ve heard the phrase “in your own backyard” attached to many things. The point generally being made: your don’t have to look very far for the answer. Ha! This happened to me yesterday literally IN MY OWN BACKYARD! The question: How to...
