by hamilton | Blog, Recession-Proof Marketing |
When things get tough, really tough, for your customers, will what you sell be seen as a necessity or luxury? I have clients in a wide variety of situations; some having their best years ever, others solidly in crisis. When customers are in a crisis they tend to stop...
by hamilton | Blog, Recession-Proof Marketing |
If you position your product as a quality product it needs to be a quality product. And when it isn’t, you need to replace it, make it right or otherwise act like your product is a quality product. I own three pairs of Ecco shoes. They are comfortable walking...
by hamilton | Blog, Marketing Ideas, Recession-Proof Marketing |
Remember the story about the two guys in the forest who come face-to-face with a bear? They take off running and the one guy says “Hey this is crazy, we can’t outrun a bear!” The other guy says, “I don’t have to...
by hamilton | Blog, Marketing Ideas, Recession-Proof Marketing |
I have an interesting perspective as a marketing consultant who works with small businesses. My clients compete in a diverse group of industries, from software and law to construction and technology. Some are feeling the full force of the economy, others had their...
by hamilton | Blog, Marketing Ideas, Recession-Proof Marketing |
Patient: Doctor, it hurts when I do this. Doctor: So stop doing that. Small business owner: How do I attract new customers in today’s economy? Small business marketing consultant: Sell what people are buying. While the doctor’s advice falls a bit short,...
by hamilton | Blog, Effective Marketing, Marketing Ideas, Recession-Proof Marketing, Search Engine Marketing |
Don’t know about you, but I don’t see a recession on the internet. I live in Scottsdale, Arizona. Nice place. Not the rust belt. Lots of people come here year-round to vacation, go to conventions, buy second homes, etc. (i.e., spend money). I drive...
