You’ve grown your business because you’re good at what you do and you care about your customers. And this buys you the best kind of marketing there is: referrals.
The only problem with referrals is sooner or later you want to grow faster than referrals will take you.
Which is probably why you’re here now.
You’ve spent money on marketing. Some of it worked, some didn’t and some you’re not quite sure about. And maybe you even spent money with someone who tried to solve the problem you’re here about.
Here are the two questions you need to answer:
- Are you’re ready, now, to fix the problem?
- Am I someone who can help you fix it?
Another few minutes on the site should tell you plenty.
Are you a good fit for me?! You are if:
The quality of your marketing doesn’t live up to the quality of your product. It doesn’t tell your story.
You have compelling reasons why people buy what you sell – you have a story to tell. You’ve seen people buy for those reasons time and time again. Except now you need to grow into something that attracts more people than the current level of “time and time again”.
You get up in the morning excited about work.
You love your customers. Mostly. You enjoy doing things that make them happy and keep them telling others about you.
Am I a good fit for you? You decide:
I increase sales by creating new customers. I create new customers many ways, but since the financial meltdown, we mostly work online. That is, by attracting more of the right people to your website AND converting more of them into leads and sales.
I also increase engagement with current customers. Clients are always surprised to learn they CAN boost referrals from their customer base in an interesting, worthwhile way. Your customers are, without question, you biggest asset. Unless you’re really active with your customers, this is a great place to find sales that need just a nudge to materialize.
And, oh, I almost forgot. I’m not always right. There’s that. But with what you know about your business and what I know about finding and telling your story, I don’t know, I wonder what that would be like?? Could be great. Or not. Because I’m not right always. Nobody is.
Some of the more typical relationships I form with clients are represented by the links at the bottom of every page. But know that we can find a relationship that works.
If this sounds like you, call me at 480-948-0029 or email me. We’ll both know pretty quickly if it makes sense to talk about creating a relationship.
My background-
Second generation Arizona native / Jock / BA, Reasoning, Logic & Persuasion, Drake University / IBM / Realized I don’t like big companies / MBA, Arizona State University / VP Sales & Marketing for two small companies / Tried to buy one, the board laughed at a 27-year-old with his checkbook in hand / Declared myself a marketing consultant, prayed someone would hire me / More than three decades of working with small companies / And now here we are, you and I.
Said another way: I help small businesses increase sales. That’s it, really. That’s all that matters. Either I succeed for you (sales go up) or nothing changes. Sure, we do a lot of things: develop strategies, improve website conversion, create email campaigns, write sales letters and design brochures. But you hire someone like me to increase sales, not just create things. Because without results, all that’s just money spent.
What makes me different:
I work with small business owners. This is what I’ve done for 30+ years.
When you hire us you get me. My job isn’t to manage a consulting firm, it’s to grow your sales. It’s not my firm working for your company. It’s we, you and me.
Because I work with small businesses we take a lot of small steps. Execute, refine, repeat.
I’ll also talk to your customers to inform our ideas.
I look long and hard at what you are telling the world about what you do and why you are different. A cool new website won’t do you much good if what you’re saying doesn’t resonate.
And yes, it will get a bit messy. But messy is very underrated.
The two things clients have said about me I am proudest of (and, of course, I enjoy getting emails like the one above too):
“Hiring Hamilton helped us finally project the feeling of what it is like to do business with us.” That was Vance Boucher. Watch the video. It typically isn’t one major thing that makes you different or unique. It’s a feeling or a sense people get from the experience you create. I hope we accomplish this for every client. It’s certainly the goal. “Just hire Hamilton and do what he says. When things stop working, fire him.” That was Chris Jones a few years after 2000 when they hired me. We’ve worked together ever since. I focus on results. I charge money for what I do, but I do what I do for the challenge and satisfaction of creating results. I’m not always right, but for the same dollars, there’s nobody better. The great David Ogilvy once said AD MEN fall into two categories, killers and poets. Killers see an ad as a means to an end. Poets see an ad as an end. He also said you need to be some of both to be successful. I agree.
Am I a good fit for what you’re facing? You’re still here. You’re still engaged. Not bad, yeh? Email me and we can talk. Or call right now if now is regular business hours Arizona Mountain time: 480-948-0029
