Enterprise Software
Phoenix, AZ
Company – CIS, Phoenix, AZ
Product: Enterprise software system for publishers
Situation: Owner wanted to grow faster than his referrals were taking him.
Solution: We created and assisted in the implementation of the first formal, disciplined marketing effort the company had in its 17 history. We refined their message and designed a prospecting system that targeted ALL five potential decision-makers inside publishers. Software sales increased by 65% as a result.
