The “path” to sales growth is different for each client. So I have developed a simple, flexible approach to small business marketing that identifies the problem and starts us implementing solutions as soon as possible.
My simple, flexible approach to small business marketing-
I don’t take a traditional marketing consulting approach. We go to school on what you know; on your experience. Then we gather enough information on the customer side to make informed recommendations. We go “live” as soon as possible, implementing with short cycles (do, measure, refine, do, measure and so on). This process tells us quickly and reliably where the problems are, and gets us on the path to solutions almost immediately. And affordably.
This is the shortest, most efficient, most reliable path to sales growth in today’s increasingly digital world. The interesting thing is this approach isn’t new. It is the classic direct response marketing model. It’s what I’ve been doing for 30+ years. Just updated. The learning cycles are shorter, the measures are more refined and the refinements are far less expensive.
Can you expect results?
Consider:
Roger and Chris, owners of a contracting business (see CDC video at right). Their goal was to keep two crews busy. Now they have five.
Or Cliff, the COO of a software developer and a coder. The company had lost 20% of its online software business. Currently sales are up 25% and their cost per sale is one-fifth what it was when I took over.
Or like James (see video at right) who launched his software consulting business and was struggling to attract and close enough business. After three months of my managing an Adwords campaign (and training him), and another three of him going it alone, he paused the campaign because he had too much business.
You can talk with these and several other clients.
My simple, flexible approach to getting your marketing back on track starts us implementing, measuring results and making adjustments almost immediately. We won’t be 100% right with our first test. Nobody or nothing is. You know that. But we will get results quickly, and move down the path to positive results faster than traditional marketing methods would take us.
Wondering where my list of Marketing Services is?!
I give hourly advice, find and tell your story, create and implement marketing campaigns, manage Adwords campaigns, improve website conversion (turning more visitors into leads or sales) and do email and direct mail. I offer more traditional-type services you can learn about, such as Virtual Director of Marketing, Marketing Check-Up, Website Assessment and Simplification and Search Marketing.
Can you afford me?
I specialize in working with business owners. Their marketing budget, like yours, isn’t a line item in a budget, it’s money out of your pocket. Ask that question again after you get a proposal, after you see what we’ll accomplish and how much it will cost.
Now. . .all that’s fine, and I hope it helps you decide whether you want to contact me and talk further. My best suggestion? Watch the video below (96 seconds). It’s the same one that’s on my home page. If you’re still here after it’s over, you should contact me. If not, I’m not your guy and you should keep looking.
Call (480-948-0029) or email me.
Let’s talk about your situation. Who knows, we may even be able to talk today.
