by hamilton | Blog, Marketing Ideas, Social Marketing |
Just read a good post by Naomi Dunford on Copyblogger.com not so delicately titled “7 ways you’re screwing up relationship marketing.” Good blog, by the way. I follow it, you should too. Naomi’s point is well taken. We can make a mistake in...
by hamilton | Advertising, Blog, Effective Marketing |
I’m rooting for the new Palm Pre. I get nervous when I see more hype or buzz than anything else about a product as it launches. Present a great product as a revolutionary life-changing product and you may kill it. That’s why I try to practice balancing...
by hamilton | Effective Marketing, Social Media |
Remember the old political quip from Bill Clinton’s first campaign, “It’s the economy, stupid”? It was written throughout his HQ to remind everyone the economy was the central issue of the campaign. Thanks to Steve Rubel for linking to Thomas...
by hamilton | Blog, Social Marketing |
All of us have used CRM (Customer Relationship Management) software. Its goal: to increase sales by automating/managing relationships with customers and prospects. Social media is increasingly changing how we communicate with prospects, rendering CRM in this context...
by hamilton | Blog, Marketing Ideas |
Is marketing a sprint or a marathon? Art or science? Advertising or sales? Good or bad? Answers: marathon; both; both; both. Actually, on one hand I define marketing as the process of transferring meaning to a target audience for the purpose of causing the action...