by hamilton | Pathetic Marketing, Recession-Proof Marketing |
I’m rooting for GM. I hope and expect that they’ll be fine. There are lessons for us, however, in watching them respond to their situation. Lessons on what NOT to do. I’m a small business marketing consultant who’s called into every...
by hamilton | Advertising, Blog, Effective Marketing |
I’m rooting for the new Palm Pre. I get nervous when I see more hype or buzz than anything else about a product as it launches. Present a great product as a revolutionary life-changing product and you may kill it. That’s why I try to practice balancing...
by hamilton | Effective Marketing, Social Media |
Remember the old political quip from Bill Clinton’s first campaign, “It’s the economy, stupid”? It was written throughout his HQ to remind everyone the economy was the central issue of the campaign. Thanks to Steve Rubel for linking to Thomas...
by hamilton | Blog, Effective Marketing, Marketing Ideas, Recession-Proof Marketing |
How can I help you get through this mess? As a small business marketing consultant I’m called into companies more often when things are bad. These days, however, things are different. I first wrote about the slowdown in December of 2007, warning small business...
by hamilton | Advertising, Blog, Effective Marketing, Marketing Ideas, Uncategorized |
Advertising – Effective Marketing – Marketing Consultant – Small Business Marketing Consultant // A NON-AD is something that doesn’t feel like an ad. It informs. It has value. It becomes an ad when it causes action. You know what...