I am called into companies to when things need fixing, not when everything’s fine. And my experience is it’s times like these (not especially good ones) when creativity is at its highest.
Don’t ignore the tough times or wait for someone else to be the barer of bad news. Embrace them. Get busy and retool your website or your prospecting or your message or your email follow-up. All those things likely need refinement, anyway. Customers, and why they buy, are moving targets. If you haven’t blown things up in a year or two, you’re overdue.
I’d even argue the opposite. It’s harder to be creative when things are good. Maybe it’s easier to change something when it feels like it’s stopped working. Or, if it’s not broken…
No matter. Are things slow? Great, get creative!
