Trust. Nobody will take action on your website unless they feel it.
The bigger the ask (complete the form, send us an email, call) the more trust required.
How do you build trust on your site?
You can’t say “Trust me!” on your site just like you can’t say “Like me!” on your first date.
Obvious, right? It sure feels obvious. Yet it is so rare on websites.
Who was your Trust Warrior on the website team? Who was in charge of telling your story? Oops.
No, you can’t say “Trust me!”. But you can be straight with me. Be honest. Reveal yourself by telling your story. Be open and authentic. Don’t try to manipulate me. Answer my questions. And maybe even give me a video so I can hear your voice and get to know you.
