I’ve been playing with Google Plus for a week or so and have taken to it quickly. I use Twitter, Facebook, LinkedIn and FriendFeed. Sort of. I’m there because I need to understand them for my business and my clients’ businesses. But must admit to not feeling “at home” anywhere.
So, why has G+ engaged me? For the same reasons the iPod took off; just about everything it does is simpler, easier and more intuitive. The same reasons many products and services get traction and go on to success when others don’t:
The little things.
You’ve had this experience. A tool you pick up just feels right. You open a new piece of software and it just works. You sit in a car and everything’s where “it should be.” Nothing reinvented about any of these. Just a lot of little things were changed.
There’s a good article that talks about the four “fixes” to social sharing G+ delivers. It’s just. . .simpler and easier to use. So simple, in fact, a few people I’ve invited to G+ have been perplexed, expecting to do what you normally do to start; complete a profile, blah, blah, blah. You download a small piece of software and your account is live. You’re up and running. It. Just. Works.
And that’s the point. What is it about your website — all your marketing tools — that can be tweaked (and tweaked and tweaked) to improve the little things?
