by hamilton | Effective Marketing |
Just in case you need a reminding, and we all do, I’m reminding you: The more you refine your focus on a single target customer, the more successful you’ll be. Maybe suggesting a business dedicated to left-handed single mother hikers is a bit over-the-top,...
by hamilton | Effective Marketing |
You know how powerful story can be at engaging people. It’s why you’re here. At a minimum story gets people to stick around long enough to consume what you do and how you do it. At its best it touches people on an emotional level and makes them...
by hamilton | Effective Marketing |
Google doesn’t create a lot of marketing plans. The folks inside Google evaluate a new plan or strategy quickly by testing it, not by churning out a big document. A marketing plan inside Google is four parts implementation and testing and one part planning....
by hamilton | Effective Marketing |
I received a fountain pen as a gift. Very nice, I thought. But fountain pens come with a built-in problem: they clog/dry up unless you use them every day. Which I don’t. Hmm, I thought, this delicate instrument’s problem must require an intricate fix....
by hamilton | Effective Marketing |
You have to be willing (and comfortable) being wrong to be right. Take it from an expert. At being wrong, that is. Being wrong is simply the early stages of being right. But to make this true you must do the following: Move forward with small tests or experiments....
