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How to Annoy People with Your Marketing

As a marketing consultant I pay attention to marketing and am easily annoyed.  How about you?  Here are four things that annoy me. . .and likely everybody else on the planet- Instant pop-ups Those things that grey out the rest of the page, pop up six seconds after you...

What Do We Do To Our Best Customers?

A better question to ask: What should we do FOR our best customers? Think about the companies for which you are a great customer.  Been with them a long time, always pay on time, don’t require much hand-holding.  The sad thing is, for most of us, we’re...

The Power of Just Starting

I’ve always been a believer is small tests over long-term planning.  Get some feedback from your customers and start putting different messages or prices or offers in front of people.  Measure, refine, repeat.  The internet is heaven-sent for this...