by hamilton | Effective Marketing |
Not that many years ago if sales needed boosting you called your ad agency and they got to work on a bigger ad, new brochure, re-designed trade show booth, whatever. THEY did the work. It was “on THEM.” Today it’s on you. A firm like mine can (and should) help. ...
by hamilton | Effective Marketing |
No, not the bad kind. The cleansing-clearing-out-the-confusion kind. As practiced by Merlin Mann and as appreciated by me. In this case. I hope you have a handful of people (even one will do) who you talk to or read or watch who offer you clarity. Or who make your...
by hamilton | Effective Marketing |
How do you measure progress, success, forward movement, a good week? In today’s increasingly complex environment, start looking to different measures to show the path forward. Ohmygod sales are down! Does this mean you blew it? Problems with quality,...
by hamilton | Effective Marketing |
I read an article in WIRED Magazine titled “Mind Reading” about a new market research technique. There is ALWAYS a new market research technique or, said another way, a new way to look outward. Which makes me wonder why more focus isn’t given to...
by hamilton | Effective Marketing |
I heard this again this morning. This owner had tried Google Adwords — had someone helping her — and she “spent a fortune and didn’t get a single phone call.” I’m a marketing consultant. Owners bring me in when things aren’t...
