by hamilton | Effective Marketing |
McDonald’s is giving away their new chicken sandwich free with a $15 purchase. McDonald’s is doing this; giving their heavily advertised new product away. Yeah, McDonald’s, one of the best-known companies in the world, is giving their new product away. For...
by hamilton | Effective Marketing |
I searched on “computers in 1975”, the year I went pro, going from student to cub sales guy for IBM and, to my horror, this is what I got. How long ago was that? And what does that number mean in human and computer years? How long ago? It would be another...
by hamilton | Effective Marketing |
When Tom Watson brought three companies together and struggled to form a single culture he landed on the motto: THINK. When I encountered the idea it had already built a culture that was the envy of the world at IBM, and for this ready-to-join-the-ranks young pup who...
by hamilton | Effective Marketing |
There’s a wonderful Norwegian saying, I’m told it rhymes – “Det finnes ikke dårlig vær, bare dårlig klær!” It translates to “There is no bad weather, only bad clothes!”. To which I wholeheartedly agree. But, this isn’t about Norwegians or...
by hamilton | Effective Marketing |
Here I sit, it’s Monday, October 12, 2020, seven or so months after covid changed my daily routine. What to do with all this extra time each day?? I probably could have written five books, remodeled the kitchen, or done any of hundreds of activities that would...
by hamilton | Effective Marketing |
Last week an owner said something I hear often when people discuss growing their business with me. He was struggling with which CRM package to buy (Customer Relationship Management software), whether to go with a virtual or part-time admin person, how to hire or...
