by hamilton | Effective Marketing |
CRM (Customer Relationship Management) software is something almost every owner considers as they grow. The benefits are obvious (more on this below). Yet, most small businesses don’t take the leap. Why? Glad you asked. I’ve asked James Russo,...
by hamilton | Effective Marketing |
Actually, I’m not talking about that kind of truth. No sermons here. This isn’t a truth-versus-lying thing. It’s a truth-versus-being-lazy thing. Discovering the truth about what makes you unique and communicating that. Versus hollow buzzwords....
by hamilton | Effective Marketing |
Yes, tall order. You’d rather stick your hand in boiling water. But hey, car companies crash their cars to learn about safety. Think of it as a marketing crash test (some might say train wreck) you can learn from. Luckily, you don’t have to actually...
by hamilton | Effective Marketing |
Here’s the quandary. . . We always chase the next big thing. That new way our customers and prospects consume information. Yesterday we focused on email and websites. Today it’s Twitter and the rest of the social media sphere. That’s fine. We...
by hamilton | Effective Marketing |
I enjoy asking people what their number one piece of advice is for their area of specialty. I always touch a spark in the person I ask and I ALWAYS get invaluable advice. Q- What’s the one thing you’ve learned being a supermarket butcher a smart customer...
by hamilton | Effective Marketing |
I watched Eric Schmidt, CEO of Google, on Charlie Rose last week and can’t get the interview out of my head. Since Google by almost any measure is the most important technology company on the planet right now. Watch the interview: On Hulu if you...
