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10,000 Fire Flies

On the airplane coming home from a fund raising event I thought about one of my favorite Walt Disney stories.  Couldn’t get it out of my head.  I’ll get to why in a moment. . .first, the story. . . They were weeks away from opening Walt Disney World in...

Engage!

No, I’m not a Trekkie marketing consultant.  And I prefer Captain Kirk to Picard if you must know (old school).  But what better way to help you remember to engage, people that is, and early, than with the help of Jean-Luc: Okay: Engage.  People.  Early.  In...

The Path to Better Marketing

I can’t tell you exactly what to do to improve your marketing without knowing the specifics of your situation.  But I can describe the fundamental stepping stones of the path to better marketing.  This list and related advice is the product of what I’ve...