by hamilton | Effective Marketing |
Stephen Flaum is co-owner of Flaum Techologies and the author of this post. He developed CommissionCalc, an innovative sales commission software that automates complex commission plans. I asked Steve to share his ideas because, as you’ll see, he has some...
by hamilton | Effective Marketing |
Attention software developers. . .and everybody else. After all the tough sledding you’ve done to get the product where it is, your marketing needs to live up to it. Your Marketing 2.0 does a disservice to your Software 8.0. The reality: your marketing is...
by hamilton | Effective Marketing, Marketing Trends |
The main stage — the space we practice our craft on — is changing for marketers. Old: the brochure, trade show booth, 30-second TV spot, magazine ad or face-to-face sales call. New: the computer screen. So how do you become a rock star on the new...
by hamilton | Effective Marketing |
How about that, I watched this year’s Super Bowl like I always do, for the ads, and they threw in a terrific football game as a bonus. Extra bonus: The Who (Hey, old guys can still rock!!). The story this year: storytelling. Or, more specifically, a few...
by hamilton | Effective Marketing |
I’ve been thinking a lot lately about failing. No, I’m not off my meds or anything like that. Then I saw a blog post by Seth Godin (big-deal marketing guy) about breaking your marketing to make it better. And it all started to come together for me. . . The...
by hamilton | Effective Marketing |
There’s a new flavor of entrepreneur emerging from the online/offline tumble we are in: the Master of Her Domain. Small business owners who can do just about everything themselves to market via their website. Versus ending up with a static site...
