McDonald’s is giving away their new chicken sandwich free with a $15 purchase.
McDonald’s is doing this; giving their heavily advertised new product away. Yeah, McDonald’s, one of the best-known companies in the world, is giving their new product away. For free.
You might think McDonald’s would be the last company that needs to give their new product away. And you’d be wrong.
What are you doing to get your new product into the market, into use? I get that it might cost more than a chicken sandwich and you might not be able to give it away free. This isn’t the point. The point is one of the most powerful companies in the world is pushing their new product hard and you should too. Whatever that looks like for you.