by hamilton | Effective Marketing |
You’ve certainly heard me say this many different ways. Fail fast, fail small and fail often. More recently: just start. Almost a “Ready, Fire, Aim” approach, where firing (testing) lets you improve your aim (at a moving target!). Once again Seth...
by hamilton | Effective Marketing |
I’ve been at this awhile and have seen lots of next things. The thing about next things is you have to have a few important fundamental things handled to have a shot at that next thing working for you. Those things: message; and story. Story is the thing that...
by hamilton | Effective Marketing |
A long time ago there was a farmer who was struggling with his garden. He tried everything he could think of without success. Determined, he sought out the advice of a wizard. He explained his situation. After reflection the wizard gave the farmer a pouch with this...
by hamilton | Effective Marketing |
Remember the “puppy dog close?” I can see you’re interested in that brown puppy. Why don’t you take her home for a few days, if you like her, buy her. You may not be old enough to have heard it called that. Are you old enough to have...
by hamilton | Effective Marketing |
I have an opinion, which I’m about to share, not surprisingly. But I wonder, what’s yours? My perspective- I work with clients on all sides of “this economy.” Some are having their best years ever. Some have come through it a...
